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Showing posts with label self improvement. Show all posts
Showing posts with label self improvement. Show all posts

Friday, December 11, 2009

The Secret of a Sales Manager

The Secret of a Sales Manager

A friend of mine is a very successful sales manager. After he had carefully interviewed and then selected a new salesman, he would take the salesman to a Cadillac dealership and insist that he trade in his old car for a new Cadillac. The salesman would usually balk at the idea. He would be frightened of the cost of the car and huge monthly payments involved. But the sales manager would insist that he buy the Cadillac as a condition of employment. At first, the salesman would feel guilt for buying the car, but within a few days, he would begin to see himself as the kind of person who drove a new Cadillac. He would see himself as a big money earner in his field, one of the top performers in his industry. And time after time, almost without fail, the salespeople in this organization became sales superstars.

Create the Mental Equivalent

Emmet Fox, the spiritual teacher, once said, "Your main job in life is to create the mental equivalent within yourself of what you want to realize and enjoy in your outer world." Your focus must be on creating the beliefs within yourself that are consistent with the great success you want to be in your outer world. You achieve this by challenging your self-limiting beliefs, rejecting them, and then acting as if they did not exist.

Behave Consistent with Your New Self-Image

You develop new beliefs by taking actions consistent with those beliefs. You act as if you already believe that you have these capabilities and competences. You behave like a positive, optimistic, and cheerful person toward everyone. You act as if your success is already guaranteed. You act as if you have a secret guarantee of success and only you know about it. You realize that you are developing, shaping, and controlling the evolution of your own character and personality by everything that you do and say every single day.

Make a Decision

Make a decision this very day to challenge and reject any self-limiting beliefs that you might have that could be holding you back. Look into yourself and question the areas of your life where you have doubts about your abilities or talents. You might ask your friends and family members if they see any negative beliefs that you might have. Often, they will be aware of self-limiting beliefs you have that you are not aware of yourself. In every case, once you have identified these negative beliefs, ask yourself, "What if the opposite were true?"

Keep Your Words and Actions Consistent

Your beliefs are always manifested in your words and actions. Make sure that everything you say and do from now on is consistent with the beliefs that you want to have and the person that you want to become. In time, you will replace more and more of your self-limiting beliefs with self-enhancing beliefs.

Action Exercise

Imagine that you have the "golden touch" with money. If you were an extremely competent money manager, how would you handle your finances?

Thursday, December 10, 2009

Thinking Outside The (Big) Box

Creative Disruption

Thinking Outside The (Big) Box
Julie Toscano Sequeira,
Experimentation can turbocharge innovation in the consumer packaged-goods industry.

Experimentation is an important element of emergent strategy that offers innovators the opportunity to test key assumptions early and get the information needed to move forward more efficiently and effectively.

In the world of consumer products, key assumptions that need to be tested often fall in the domain of the consumer. Will this concept resonate with target consumers? Can we convince them to shift well-established behavior patterns? What can we expect for trial and repeat? What price is appropriate?

The big box is key to volume and therefore is the ultimate goal for most new CPG products; the big box is often not the most conducive venue for testing such assumptions. From a channel perspective, shelf space is scarce and expensive, marketing costs are high, lead times are long, the environment is demanding, and product assortments are rarely dictated at the individual store level. From an internal perspective, getting the attention of the existing sales force amidst a more proven assortment can be difficult. And, from a competitive standpoint, an experimental offering in the traditional channel could tip a hat earlier than might be desired.

So experimentation in CPG often requires thinking "outside the (big) box" in order to be most successful. The results of tests run in alternative channels can offer evidence to support (or refute) a traditional launch and can help refine the concept in advance of such a launch. Further, in many cases, these channels can represent not only a venue for experimentation but also an early or alternate form of distribution.

The bottom line? Don't focus on volume when running experiments. Rather, focus intently on speed, affordability, connecting directly with consumers and concept refinement. Here are six different possibilities for structuring early experiments in CPG.

(Give It a Spot in the Company Store

Yes, this is a great way for employees to fill their pantry and demonstrate their product loyalty at a fraction of the retail cost. But the company store can offer a lot more for innovators aiming to get an early read on a product. Almost all CPG companies are diversified across categories and brands, and much (if not most) of the employee base can offer a fairly objective response to new products sprinkled onto shelves.

Offering a new product internally can enable a good-enough approach across several dimensions (i.e., packaging, messaging). True, the shelf is less crowded and the competition is less intense. But you're almost guaranteed a spot at the shelf, the price tag is cheap and the testing can happen very quickly. To get an early read on consumer appetite for a new idea, the company store offers a lot of advantages.

Leverage Cyberspace with a Virtual Launch

Want to bypass the retail channel altogether when testing a concept? The Internet enables manufacturers to conduct small-scale launches that do just that by setting up simple Web sites with order-taking and fulfillment capabilities.

To be sure, this is not the correct experiment to test uptake at the shelf or competitive positioning. Virtual launches, however, offer a lot of other advantages when testing assumptions around new concepts.

First, such launches enable rapid testing of consumer response to formulation, packaging and branding without the crippling cost of a full-scale launch. Second, such launches can create buzz as they can attract early adopters, bloggers, Twitter and Facebook users, and even the increasing numbers of mainstream press who are listening to these channels. Finally, manufacturers are able to gather valuable consumer information not possible through traditional channels, including feedback (i.e., comment boxes, chat boards), purchase behaviors (i.e., trial vs. repeat), and customer characteristics (i.e., location, demographics).

P&G ( PG - news - people ) has been very active in its experimentation with virtual launches with products including Crest Whitestrips, Pampers Change 'N Go, Swash by Tide and Align GI. And results from such launches have had a definite impact on innovation approach, whether that be doubling down or folding on an investment.
In the case of Crest Whitestrips, a virtual launch on whitestrips.com and in select dental offices generated unexpectedly high sales ($23 million from August 2000 to May 2001) and led to an acceleration of the retail launch timeline. In contrast, the information gathered from other virtual launches has ultimately led to the decision not to move forward--again, these exits are in many ways successes as the market experiments are conducted at a fraction of a cost compared to a true launch.

Reach for the TV Waves with Direct Response

Television can offer a unique placement opportunity for manufacturers seeking input on product, pricing, trial/repeat, marketing, messaging and a host of other product dimensions. These channels are typically most applicable for more complex or new-to-market products benefiting from such a high-touch sales model.

The two most common alternatives are home shopping networks (i.e., QVC) and infomercials. Home shopping networks offer a captive audience, live product demonstration and rich data analytics. This combination enables rapid iteration of messaging based on near real-time sales data. QVC, for example, boasts an 80+ million household audience to its 24/7 storefront. One well-known consumer products success story in this channel would be Bare Escentuals ( BARE - news - people ), the mineral-based beauty products company that began marketing its products on the network in 1997. However, lesser known companies such as Kim & Scott's pretzels (20+ appearances selling hundreds of thousands of pretzels) also have met with strong success.

Infomercials offer similar advantages to home shopping networks, with a twist. First, longer formats make them even more applicable for complicated sales models (i.e., devices, new platforms of products, new categories). Second, higher investment costs in the form of production make them more appropriate for later-stage tests versus a home shopping placement. Sure, there are examples of products like the Thighmaster destined for a lifespan in the world of late-night television. But, infomercials have also served as stepping stones for many products that have gone on to reach broader audiences. Looking for examples? Think of products like OxiClean (now distributed broadly in FDM channels) and Proactiv available online and through kiosks.

Consider Sampling Services

New product testing services provide another alternative for testing consumer reactions to early product ideas. Sampling services often cater to early adopters seeking the newest products on the market. While these solutions do not offer insight on pricing or at-the-shelf behavior, they do offer manufacturers the opportunity to glean valuable early perspectives on certain dimensions (i.e., formulation, packaging, marketing) before a product is ready for the mass market.
Other advantages of such services include being quick to launch, having built-in consumer bases and incorporating a feedback protocol. Several such services focusing on beauty have been gaining traction in recent years. One example is New Beauty, which offers a quarterly "TestTube" of high-end beauty products to subscribers for $29.95. After receiving the items, NewBeauty's members are invited to provide their reviews of products online. Another is BeautyFix, which combines a high-end quarterly sampling service ($49.99) with an expert panel and a beauty-focused community.

Remember that Good Things Come in Small Boxes

When key assumptions relate to at-the-shelf purchasing behavior or competitive dynamics, a more traditional shelf setting is required. In these cases, small independent retail outlets provide a great alternative for under-the-radar testing of new products. For personal care products, spas and salons can provide very relevant data points. For food products, self-serve restaurants, gourmet stores or health food stores are a good bet. For beverages, bodegas or self-serve restaurants get the job done. All of these settings can provide consumer insights similar to the traditional channel shelf in a smaller-scale experiment, often with the added advantage of providing feedback from the proprietor or salesperson.

Get Focus Fast with a Pop-Up Shop

Have a defined sense of your foothold consumer but unsure if the concept will resonate? Setting up a "pop-up shop" in close proximity to your target audience can quickly provide valuable insights at a low price tag. Further, this approach does not require a retail partner to buy-in. Of course, such an atypical buying environment can distort results, so pop-up shops should certainly be only one tool in a broader range of experiments, primarily appropriate for validating foothold consumer interest.

Think broadly and you'll surely find that appropriate venues can be found for almost all consumer segments. Interested in college kids? Try a university campus or bookstore. P&G did just that when testing Swash with such consumers. Aiming at athletes? Outside a gym might be a good bet. Have your sights on parents of young kids? A community fair will surely provide a captive audience. Urban youth? Hit the local basketball courts. Of course, approval should be gained in advance of setting up shop, but in many instances you will find that stakeholders are very open to the notion.

Another twist on the physical pop-shop is to leverage a vending kiosk or a mobile truck offering. A recent, interesting example of this type of approach is the Coke Freestyle beverage dispenser. Through this novel vending machine, Coke is able to offer over 100 different varieties of beverages (i.e., soda, tea, juice and water) by combining different "micro-doses" from about 30 cartridges in the machine.
Yes, the concept offers mass customization and drives much greater choice for the consumer. Beyond that, however, the machine offers Coke the opportunity to experiment with different flavors and beverages and to get instant feedback on consumer uptake by geography through RFID technology present on the cartridge. Of course, this type of vending experiment offers enormous cost savings versus the traditional approach of testing a concept by bottling and pushing through the traditional distribution channel to separate winners from losers.

Best Practice and Good Practice

Best Practice and Good Practice

Introduction

To do or perform habitually or customarily; make a habit of: practices courtesy in social situations.

To do or perform (something) repeatedly in order to acquire or polish a skill: practice a dance step.

To give lessons or repeated instructions to; drill: practiced the students in handwriting.
To carry out in action; observe:

Definition - Good

Being positive or desirable in nature; not bad or poor: a good experience;
Having the qualities that are desirable or distinguishing in a particular thing
Serving the desired purpose or end;
Superior to the average

Definition - Best

Surpassing all others in excellence, achievement, or quality; most excellent: the best performer

Most satisfactory, suitable, or useful; most desirable: the best solution
Most highly skilled

What is Best Practice?

Best Practice suggests that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other.

The idea is that with proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications.

Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a task, based on repeatable procedures that have proven themselves over time for large numbers of people.

Best Practice is considered by some as a business buzzword used to describe the process of developing and following a standard way of doing things that multiple organizations can use for management, policy, and especially software systems. This is often true within the public sector.

What are the benefits of Best Practice?

A best practice strategy is one where the organization strives to copy those deemed to be proficient in a given activity. This can help your organization to:

• Respond more quickly to changes or innovations in your market space
• Become more competitive
• Increase sales and develop in new markets
• Manage and reduce costs and become more efficient
• Improve the skills of your people
• Use appropriate technology more effectively
• Reduce waste and improve quality


Tools to improve Best Practice

There are several business tools that you can use to achieve management best practice, including:

• Networking
• External benchmarking
• Quality and other external awards
• Strategic planning
• Performance management


Achieving Best Practice

We know that Best Practice means finding - and using - the best ways of working to achieve your organizations objectives. It involves keeping up to date with the ways that successful organizations operate and measuring your ways of working against those used by the market leaders.

Methods of Best Practice include:

• Benchmarking - learning from and through the experience of others.
• Standards - Best practice through achievement of standards.


Source: rapidbi.com

Ways to raise your confidence

Ways to raise your confidence

Is your confidence intensity is where you’d like it to be?

Many relationship issues occur from a short of of confidence or low self-esteem. little self-confidence can put in withdrawal, lack of closeness and even unfaithfulness in a relationship.

So, how can you amplify your confidence? Well, self-confidence is not a product that can be plucked from a tree or pulled from a bookshelf. You see, having advantage for ones self is all about self-love and that comes from inside. So, in numerous ways achieving self confidence is an expedition within.

However, there are various things you can do that will help to catch you the right track. To get you moving in the right path I’ve included the following “Ways to raise your Confidence”…

1. Think about a name that is confident and act, speak and walk similar to him or her. mock-up their mannerisms and activities. It works for them; it will work for you.

2. Smile a lot added. That doesn’t stand for putting a silly grin on your face! But smile when you walk down the lane, when you meet up people and generally be better-off even if you’re not feeling that way.

3. Gain knowledge from the past; don’t bang yourself up about it. It’s gone; it’s by no means coming back. Instead learn from it for next time.

4. Purchase yourself some new clothes, get your locks done, and care for yourself to something new. It will make you feel superior and will give your ego a boost.

5. Are you ready for situations? Are you prepared enough to meet up any test that may come up? Are you geared up for that meeting, that presentation, that job interview, when you meet somebody for the first time? If not, get to it.

6. Cooperate to your strengths. Know what you are excellent at and expose yourself to these opportunities at all opportunities - because you’re superior at it, you’ll enjoy it and have more poise.

7. Look up your weaknesses. Know and understand what these are and put a plan in place to improve them over time.

8. Gain knowledge of how to say no to people. Don’t be frightened, you’ve got nothing to be afraid of. Just watch the response on their face after you’ve said it the first time and there will be no going back.

9. Be positive. Gaze on the “can do” side of things rather than the “can’t do”. You’ve proficient lots in your life and you will accomplish lots additional in the future.

10. Be in charge of your opinion at all times. What is a thought? It’s just a query that you’ve asked yourself and the consideration is you’re answer. If you’re having negative thoughts, you’re probably asking a negative issue. Alter the questions to be more positive.

11. Whenever you experience a negative thought coming, discontinue, THINK, and say is this really vital in the grand scheme of things. A lot of the instance it isn’t. A lot of people in life major in minor things!

After you have done the superlative you can to address the connection issues, you can go back to the reasons you are having these discussions in the first place — the raise, help, change in job responsibility or shift you have been seeking. Only now you will find a human being with whom it is much easier to deal. Where earlier there may have only been stony silence, worry and stress, there should be extra open dialogue and difficulty sorting.

Efficient and good operational relationships are essential to productive negotiations. If they do not survive, you have to take time to expand them. It will never be trouble-free, but it is always priceless.

source : arxlove.com