How to Sell Insurance

How to Sell Insurance - Easy Steps to Selling Insurance
By Sean R Mize

Here's how you can sell insurance without really breaking a sweat:

1. Know your prospects. Before you go ahead and offer your insurance policies, I recommend that you get to know your prospects first. Determine their needs and demands, the things that they consider the most important in their life, their buying power, and the elements that can influence their buying decision. Knowing all these information can help you easily figure out how you can push their emotional buttons.

2. Prepare. Don't even think about meeting up with your prospects unprepared as this can cost you a sale. Make sure that you have in-depth knowledge about your insurance policies and make sure that you anticipate all the questions that your prospects might throw at you. It would help if you can prepare answers for these questions ahead of time so you will not get caught off-guarded later on.

3. Highlight the benefits. The only way that you can get people to buy from you is to make your insurance look more valuable to their eyes. You can do this by communicating your offerings' benefits and competitive advantage. Tell these people why your insurance is worth every penny and what they might be risking should they opt not to buy.

4. Let them talk. If you do all the talking during the selling process, you might shoo your prospects away. Share with them the spotlight once in a while and let them talk about their needs; even if you already know them. By doing this, you can make these people feel valued and they will surely like you for it.


How to Sell Insurance - 5 Effective Ways For Selling Insurance
By Sean R Mize

With the status of the global economy, it's becoming more and more challenging to convince people to spend their money on insurance. Most buyers these days will prioritize their mortgage and their primary needs. With this in mind, is it still possible to sell insurance and make money from this endeavor? The answer is yes! The key here is convincing your prospects that your product is something that can protect them in future.

Here's how you can sell insurance:

1. Get in-depth product knowledge. Your potential buyers would surely have 101 questions about your products before they decide to make a purchase. Thus, it's very important that you know what you are selling inside out. Study your product line and know their benefits and terms. The more information you offer to your prospects, the higher your chances of getting them to buy an insurance from you.

2. Practice makes perfect. Selling insurance can be more challenging compare to selling tangible products. To increase your conversion rate, I recommend that you practice your sales pitch before you meet up with your prospects. You need to know what to say when and how you can address common objections.

3. Fail forward. Each time you fail to close a sale, determine the things that you did not do right or the things that you have forgotten. Keep these in mind on your next sales pitch to increase your chances of making a sale. It would be best if you can keep a list of all your mistakes so you can easily avoid them in the future.

4. Cold calling. If you already have a quality marketing list, I recommend that you call your prospects one by one to set up an appointment with them where you can thoroughly discuss your products and services. Start the call with a warm greeting and don't forget to introduce yourself and the company that you represent. It's important that you sound friendly and accommodating all throughout the call to easily build rapport with your prospects.

5. Follow-up on your leads. Don't forget to email or call the people who have previously shown interest on your offerings until they make a purchase or until they say no. Each time you contact them, make sure that you highlight the benefits and competitive advantage of the insurance that you are offering. You will need to do this to make your products and service look more valuable and enticing to the eyes of your prospects.


8 Magic Words That Dramatically Increase Your Insurance Sales
By Xoseph Chu

The words that you use to communicate to your customers can have significant impact on your sales results. Choice of words may seal a deal or kill a sale. If you incorporate appropriate words in your sales presentation, your customers would be more willing to make a purchase decision.
Some magic words are just like spices that make your presentation taste better. Used effectively and with the right kind of customers, these words can help you get the results you want.

The following are some magic words that help increase the desire of your customers to make a purchase decision:

(1) Option
Some customers like to be in control. They want to have the upper hand so that they can decide how things should get dome. They want to have a say in many things. Let them have the options to decide what they want.
Example: "Of these 2 options, which one in your opinion can better support your plan?

(2) Best
People love to have best things in life. They associate the word "best" with quality. The word "best" is always perceived favorably and has tantalizing effects on customer when used in sales situation.
Example: "You want your children to get to best possible education so that they can one day be equally successful as you if not more successful than you."

(3) New
People get excited over latest fashion or new things. New things open they eyes. People like to equate the word "new" with improved features or functions of a certain product.
Example: "This product is brand new. It is also specially tailored for people of your social status."

(4) Smart
People feel good when being praised. They love compliment. Make them feel their decision is a well thought out one. The word "smart" helps reinforce their belief that they have taken the right action.
Example: Your kids will hug you and say "Mom, you are the best! That was one of the smartest decisions you have ever made for us. Thanks mom!"

(5) Popular
The majority of the customers out there are followers, they go for popular products. Generally, people are pretty comfortable with popular products. The fact that a product is popular goes to show that it has been endorsed by many people.
Example: "This is a very popular plan. Most of my customers sign up this plan without much hesitation because they like the flexibility of this plan."

(6) Love
Love has special meaning in our heart. The word "love" carries very high level of emotional intensity that can move people's heart. Many people act in the name of love. Love triggers action.
Example: "It is a gift of love that your family would treasure most."

(7) Saving
Price is one of the vital factors when making a purchase decision. The word "saving" makes customers feel that they are given a favorable treatment. Saving allows them to make a gain in the purchase.
Example: "It is always to your advantage to get this plan now as you will get 10 percent saving. On top of that, you also get yourself a petrol voucher."

(8) Guarantee
There is always a risk factor in making any purchase. Customers need assurance. It is important for them to be certain that they are not making mistakes before letting go of their hard earned money.
Example: "You can rest assured that your family will get x amount as stipulated and guaranteed in the contract if you are no longer around."
Words have power. Enrich the collection of magic words in your toolbox. Arm your sales presentation with these simple but yet power words. You will be in a better situation to influence your customers to make decisions in your favor.